WFL

Blog

Research, guides and case studies on website flipping.

I'm Learning Website Flipping in Public — Here's Why and What to Expect
metaApril 22, 2026

I'm Learning Website Flipping in Public — Here's Why and What to Expect

A transparent introduction to this blog: what website flipping is, why I'm doing this, and how this project is structured — including the part where the blog itself is the experiment.

How to Evaluate Content Quality on a Website You're About to Buy
due-diligenceApril 20, 2026

How to Evaluate Content Quality on a Website You're About to Buy

A practical framework for auditing E-E-A-T signals, spotting AI-generated filler, catching duplicate content, and estimating how much of the archive will need to be rewritten.

How to Check if a Domain Was Ever Used for Spam, Pharma, or Adult Content
due-diligenceApril 18, 2026checklist: 003

How to Check if a Domain Was Ever Used for Spam, Pharma, or Adult Content

A step-by-step guide to uncovering a domain's dark past before you buy — using Wayback Machine, blacklist databases, Google cache, and email reputation tools.

How to Verify a Domain's Real Age Before Buying a Website
due-diligenceApril 16, 2026checklist: 001

How to Verify a Domain's Real Age Before Buying a Website

A practical guide to reading WHOIS data, using the Wayback Machine, and checking if the claimed domain age matches reality.