About

Website Flipping Lab is a personal research blog documenting my journey learning the website flipping space — buying undervalued content sites, growing them, and eventually selling them at a profit.

The goal is to study the market systematically, share practical research, and use this blog itself as the first experiment: build it, monetize it, and evaluate whether to keep it or sell it.

At the center of the project is a due diligence checklist — a 56-point framework for evaluating any website acquisition. Every checklist item will eventually have a dedicated article explaining how to complete that verification step.